Clever Communications offers companies a fresh new approach to the typical “PR agency” because we approach it with an internal view. Principal and founder, Mika Kelly spent more than 8 years leading PR efforts internally at interactive entertainment companies including Namco, Atari and BAM! Entertainment while working with numerous PR agencies and identifying their strengths and weaknesses to create the most effective agency in the industry.
What We Can Do For You
- Drafting of PR plans and calendars
- Drafting of press releases and media alerts
- Media outreach for all gaming and mainstream media
- Press tour planning and execution
- Creative email and mail campaigns
- Preview and review campaigns
- Press coverage reports
- Media training
- Corporate/executive pitches and plans
- Crisis management
- Closed and Open beta programs before creative email campaigns
- Community Management execution and training
- Building momentum in Social Networking Sites
- Drafting and execution of Community Plans
- Don't see what you need here - just ask!
The Clever Approach
The Clever approach is to provide full-service media relations support to companies who need press coverage and consumer awareness for their products and services. We are a trustworthy, experienced team of PR professionals who know what the client needs—because we have been the client.
We provide excellent results through experience, great relationships creativity and honest hard work. We are here to get coverage for your titles.
With Clever Communications you won’t see a lot of useless paperwork or hear “that isn’t covered under the retainer”. Our focus is on getting great results for you so that you are a long-term and satisfied partner.
Principal & Founder, Mika Kelly
A veteran in the interactive entertainment industry, Mika has held PR management positions at NAMCO BANDAI Games America Inc., Accolade (now Atari) and BAM! Entertainment.
As head of the PR department at NAMCO BANDAI, Mika managed all product and corporate PR efforts, while also planning the company’s 12,000 square foot E3 presence and managing the US and European PR efforts for the highly anticipated title, Hellgate: London. Mika has extensive experience with console, handheld and PC game press and has worked on multiple key franchises including SoulCalibur, Tekken, Warhammer, Katamari, Pac-Man and more.
Tina Casalino, Senior Account Executive
Tina Casalino has more than nine years of public relations experience, and has been working in the videogame industry since 2000, when she joined the public relations team at Sony Computer Entertainment America.
As a company spokesperson and liaison between the media and high-profile development teams, Tina led multiple launch programs for both the PlayStation 2 and PSP (PlayStation® Portable) system. She represented many best-selling franchise including Ratchet & Clank, Jak and Daxter, Sly Cooper, Gran Turismo 3 and the EyeToy property, garnering more than 10 cover stories with leading video game magazines including GamePro, PlayStation Magazine, and Game Informer. She also secured top-tier coverage that appeared in major metro publications such as the Los Angeles Times, New York Times and the San Jose Mercury News.
Tina is a graduate of San Jose State University where she received her B.A. in English with a minor in Journalism.
April Ryan, Account Executive
April has more than 10 years of public relations experience. Prior to joining Clever she held the position of Assistant Public Relations Manager at Vivendi Universal where she handled public relations efforts for multiple licensed video games including Barbie, Fisher Price, Sabrina the Teenage Witch, Jurassic Park and the complete line of children's educational software, JumpStart. Before Vivendi Universal, April worked for worldwide public relations agency, Ketchum, where she handled publicity for leading consumer product campaigns such as Mattel and Packard Bell.
April graduated from California State University at Long Beach with a Bachelor's in Journalism and a minor in English.
Clever Communications has offices in Northern and Southern California. For more information please contact Mika Kelly at email@example.com